Privacy Policy

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How we collect, use, and protect your personal information

Privacy Policy

Last Updated: 28 November 2025

Distinguished Dog Training (“we”, “us”, “our”) provides individual 1-to-1 and online dog training services to customers within their homes or in public places.

This Privacy Policy explains how we collect, use, store, and protect personal data when you use our website (www.distinguisheddogtraining.co.uk) and our training services (“Services”).

We are committed to safeguarding your privacy and complying with the UK General Data Protection Regulation (UK GDPR)and the Data Protection Act 2018.

If you have any questions about this policy, please contact us at info@distinguisheddogtraining.co.uk.

1. Who We Are:

Data Controller:

Distinguished Dog Training

Email: info@distinguisheddogtraining.co.uk

Website:www.distinguisheddogtraining.co.uk

We act as the Data Controller when you enquire about our services, book a session, or use our website.

2. Personal Data We Collect

We collect the following categories of data to provide safe and effective training:

2.1 Client & Contact Information

• Full      name
• Personal      phone number
• Personal      email address
• Home      address (for 1-to-1 home visits)
• User      login details (if you create an account on our platform)
• Billing      information (processed securely)

2.2 Training & Pet Information To design and administer a personalised training programme, we collect:

• Pet      profiles (Name, breed, age, medical history)
• Behavioural      history and training goals
• Photos/Videos      of training progress (provided by you)
• Booking      information and activity logs
• Internal      training notes and checklists

2.3 Usage & Technical Data When you visit our website, we may automatically collect:

• IP      address and browser type
• Device      information
• Cookie      data (see Section 9)

2.4 Payment Data We use external payment providers to process transactions securely. We do not

store your full credit/debit card details.

3. How We Use Your Personal Data

We use your data for the following specific purposes:

Service Provision

• Creating      and managing your bespoke training programmes.
• Scheduling      bookings and maintaining pet records.
• Communicating      regarding appointments, updates, and support.

Business Administration

• Invoicing      and accounting.
• Internal      record keeping and performance monitoring.

Security & Safety

• Verifying      your identity.
• Ensuring      the safety of our staff when visiting your home.

Marketing & Media (with Consent) We love to share success stories! However, we will always ask for your specific permission before sharing any media for advertising or social media purposes.

• What      we may share (with permission): Pictures of your pet, pet name, owner's      first name, description of training achievements, and      reviews/testimonials.
• What      we never share: Specific home addresses or sensitive      personal data.

We do not sell your data to third parties.

4. Lawful Bases for Processing

Under UK GDPR, we process your data under the following lawful bases:

• Contract: To      deliver the training services you have booked.
• Legitimate      Interests: To improve our services, ensure website      security, and maintain business records.
• Legal      Obligation: To comply with tax laws (HMRC) and      prevent fraud.
• Consent: Where      you have given explicit permission (e.g., for marketing photos or      non-essential cookies).

5. How We Store & Protect Your Data

We use industry-standard security measures to protect your information, including:

• Encryption: Data      is encrypted in transit (HTTPS/TLS) and in storage.
• Access      Control: Strict role-based access to your data.
• Backups: Regular      data backups to prevent loss.

While no system is 100% secure, we take all reasonable and proportionate steps required by UK GDPR to keep your data safe.

6. How Long We Keep Data

We retain data only as long as necessary:

• Client      Data: As long as you are an active client or      for a reasonable period after services end to allow for follow-up.
• Training      Content: Until no longer needed for the training      programme.
• Financial      Records: 6 years (required by HMRC/UK Law).

You can request deletion of your data at any time (see Section 8).

7. Sharing & Transfers of Data

We may share your data with trusted third parties who help us run our business:

7.1 Service Providers (Processors)

• Website      hosting providers
• Payment      processors (e.g., Stripe, PayPal)
• Email      delivery tools
• Accounting      software

All third parties are bound by strict data processing agreements.

7.2 International Transfers If we transfer data outside the UK (e.g., using a US-based software provider), we ensure it is protected using UK-approved Standard Contractual Clauses or 

Adequacy Regulations;

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right      of Access: Request a copy of the data we hold about      you.
• Right      to Rectification: Correct inaccurate or incomplete data.
• Right      to Erasure: Request we delete your data ("Right      to be forgotten").
• Right      to Restrict Processing: Pause the processing of your data.
• Right      to Object: Object to how we process your data.
• Right      to Portability: Request your data in a readable format.

To exercise any of these rights, please email: info@distinguisheddogtraining.co.uk. We respond to all requests within one month.

9. Cookies

We use cookies to ensure our website functions correctly.

• Essential      Cookies: Required for login and site security      (always on).
• Non-Essential      Cookies: Analytics to help us improve our site      (require your consent).

10. Children’s Safety

Distinguished Dog Training is a responsible service provider. Our services are not intended for use by anyone under the age of 18 in isolation.

We are happy to offer training involving family members under the age of 18, provided a parent or legal guardian is present at all times. We do not knowingly collect personal data from children without parental consent.

11. Third-Party Links

Our website may contain links to external websites. We are not responsible for the content or privacy practices of these third-party sites.

12. Complaints

We hope we can resolve any query or concern you raise about our use of your information.

If you believe your data has been mishandled, please contact us first at info@distinguisheddogtraining.co.uk.

If you are not satisfied with our response, you have the right to lodge a complaint with the 

Information Commissioner’s Office (ICO):

• Website: https://ico.org.uk/make-a-complaint/
• Helpline: 0303      123 1113

13. Contact Us

For any questions regarding this Privacy Policy or your data, please contact:

Distinguished Dog Training Email: info@distinguisheddogtraining.co.uk

Website:www.distinguisheddogtraining.co.uk