How to Spot Red Flags in Canine Industry Practices and What to Do
How to Spot Red Flags in Canine Industry Practices and What to Do
January 27, 2026
Dog sitting looking at the camera
Honesty, Ethics, and the Search for Value
Welcome to the very first Distinguished Dog Training blog! My goal is to join you here every fortnight to share topical advice, training tips, and a behind-the-scenes look at how we can make life better for our loving companions.
I’ll be honest with you: I’ve been staring at a blank cursor for a while. I knew I wanted to start this blog, but I struggled to create something that I felt truly offered enough value for your time. I didn't want to just add "noise" to your inbox. Then, almost by magic, an article landed in my lap fromJo Middleton, the founder of theInternational Institute for Canine Ethics (IICE).
It had such an impact on me that I reached out to Jo immediately. She has very kindly given me permission to republish her work here as my debut post; thank you so much Jo.
Why This Matters to Me
At Distinguished Dog Training, my philosophy is"Understanding, Not Judging."This doesn't just apply to the dogs, but to the industry as a whole. This article is vital because it empowers you, the owner, to see through the "quick-fix" marketing and find the ethical support you and your dog truly deserve. It aligns perfectly with my commitment to the IICE and the Pet Professional Network to always put welfare and science at the heart of what I do.
I hope you find this as eye-opening as I did.......
The dog training and behaviour industry remains largely unregulated, which means ethical professionals must often navigate a landscape riddled with misinformation, harmful practices and unqualified individuals. In a world where “quick fix” promises are everywhere, how can you, as a values-driven dog professional, spot the red flags before harm is done?
1. The Language of Domination
Be cautious of language that relies heavily on outdated, dominance-based theory. Phrases like “pack leader,” “alpha roll,” or “showing the dog who’s boss” aren’t just outdated, they’re harmful. These concepts stem from flawed interpretations of wolf behaviour and have long been discredited by modern science.
Ethical professionals should watch for colleagues or businesses that still promote these narratives. If someone builds their entire philosophy around control and submission, you’re likely looking at an approach that prioritises compliance over welfare.
2. Equipment That Punishes, Not Teaches
Another major red flag? The use of aversive tools. This includes prong collars, shock (e-collars), choke chains and slip leads used with the intention of discomfort or compliance.
These tools may suppress behaviour in the short term, but they do so by increasing fear or pain not by addressing the underlying emotional or cognitive needs of the dog. Long term, they erode trust and can even worsen reactivity and aggression.
Ask yourself: does this practitioner teach the dog what to do, or simply punish what they don’t like?
3. Guarantees That Sound Too Good to Be True
The moment you see a trainer guarantee results especially within a rigid timeframe be wary. Behaviour is influenced by many variables: health, environment, history and more. No ethical professional can promise specific outcomes, because dogs are sentient beings, not programmable machines.
Instead, look for those who talk about progress, collaboration and individualised approaches.
4. A Lack of Qualifications or Continuing Education
We’re all learning, all the time. But when someone operates without any recognised education, credentials, or affiliation with professional bodies (and shows no interest in developing), that’s a concern. Equally concerning is when someone presents themselves as above scrutiny or immune to critique.
Ethical professionals are transparent about their training, keep up with CPD and are open about their limitations.
5. How They Speak About Clients (and Other Professionals)
Finally, pay attention to how a person talks. Do they shame owners? Blame the dog? Mock other professionals online? Red flags aren’t just about what someone does, but how they behave especially when they think no one’s watching.
What Can You Do?
If you come across red flags, take heart you’re not alone. Speak up where it’s safe to do so. Refer clients away from harmful practices. Promote ethical voices. And if you’re not sure where to turn, communities like the International Institute for Canine Ethics (IICE) exist precisely to help professionals like you navigate these challenges with confidence and support.
Together, we can raise the standard and protect the dogs, clients and values we hold dear.
